Is this really Salt, Sulphate & SLS free?
Yes, this product DOES NOT contain SLS (Sodium Lauryl Sulphate), but instead it contains SLSA (Sodium Lauryl Sulfoacetate) which is a completely different ingredient.
It is a common misconception that SLS and SLSA are the same thing when in fact they are entirely different. SLS is a harsh stripping cheaper alternative to the more natural SLSA which is much more mild natural hydrophilic cleanser.
Our product is also free of all other salts that may strip moisture and make your hair brittle.