Does your cat food contain wheat? Poor ingredients in some pet foods have caused many cats to develop allergies to cereals and gluten. For these reasons, all Thrive cat food – including our dry food – is free from cereals and grains. Where necessary, we’ll use small quantities of simple carbohydrates like potato and sweet potato that are a bit easier to digest and hypoallergenic too. | What’s different about Thrive pet food? At Thrive we believe that you and your pet are what you eat. So we’ve used our 30+ years of experience of making premium quality food for humans to create a revolutionary ‘real’ pet food with simple, easily recognisable ingredients. We insist on using human-grade cuts of meat or fish, no substitutes and absolutely no ‘animal derivatives’. Our food is completely pure and free from artificial colours, flavours and preservatives, added sugars, wheat, gluten, dairy, soya and GM ingredients (you could say it’s what we leave out that makes us different). We also use innovative manufacturing processes from the human food industry to create ground breaking products, like our new PremiumPlus Chicken dry food, which contains 90% meat - the highest in the world - or our freeze-dried treats which are natural, healthy and bursting with flavour. Open a tin or tube of Thrive and you’ll see exactly what you are feeding your pet: pure goodness, no nonsense. | What safeguards do we follow regarding animal welfare? We care about every single ingredient that goes into Thrive products, that’s why we have such short ingredient lists! As such, we insist on the highest welfare standards in respect of the care of all livestock. Our products are either manufactured in compliance with current UK and EU animal welfare legislation, or where appropriate within the parameters of internationally recognised animal welfare organisations such as Red Tractor and Friend of the Sea. Our fish products are derived from sustainable sources. |
