How to develop a unique & powerful brand identity

The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. Creating a logo is just one small step toward developing a strong brand identity.

Corporate identity is today the basis of the entire communication policy of the company and an important component of the brand.

Read also How branded packaging will boost your success

Companies need a corporate identity when entering the market to attract the attention of potential customers and become a competitive player in the market.

If you're working to develop your first brand identity for a client, or you're doing this for your own business, it's important to first understand what a brand is and what it takes to create one. 

Next step for branding is customised packaging.  

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So why do you need branded packaging?

First impression. It is the packaging, not the product, that forms the first impression in most cases, because the buyer sees it earlier. In fact, our brain makes decisions in seconds. You will always notice the spectacular packaging, even if you just passed by.

Search. Expressive packaging, which reflects the essence of the product, helps customers find the right product among others. And creative branding always draws attention to an unfamiliar product. Just a design change can increase sales by 30-40%.

Information. Pictures, inscriptions, logos, even colors - all this carries information about the contents of the box. That is why it is important to carefully choose the design and fonts. If a customer has to work hard to understand important information, he or she is unlikely to return.

Memory. Expressive visual style is needed to form a long-term relationship with the audience. The next time a customer needs your product, he will have an idea of ​​what to do. Often people make impulsive unplanned purchases because they have seen a familiar brand.

WOW effect. Good and pleasant packaging leaves a pleasant impression, which will play its part when the buyer will think whether to return again. More than 50% of buyers agree with this.

Free advertising. More than 80% of consumers reuse quality boxes and packages. Especially now, on the wave of eco-trends and recycling. And for such advertising you do not pay a penny!

When you still need branded packaging

Even if you do not sell the product directly, but are engaged, for example, in the field of services, you still need branding. Branded packaging for souvenirs and advertising products, well-designed exhibition stands, gift bags and boxes - all this also affects brand awareness. Experts recommend using branded tools even for internal needs. For example, archive or storage boxes with which the consumer has no contact. But all this works to create a corporate style and image in general.

How to choose branded packaging?

It is better to develop the packaging design at the same time as the overall corporate style and brand book. The design and production must be done by professionals, because in fact it is the face and business card of our brand.

If you need high-quality and beautiful branded packaging at an affordable price - contact us! VR Packaging has been manufacturing cardboard packaging since 2015, which is millions of units sold. In a month alone we produce more than 2 million square meters of corrugated cardboard. You can order packaging of any shape, configuration and size from us.