It’s what’s on the inside that counts We champion the benefits of natural, healthy pet nutrition. So, our products are made using simple, high-quality ingredients – recipes that are specifically designed to manage common health problems in dogs. | No nasties Nasties? No way. You won’t find artificial colours, flavourings or preservatives in any of our recipes. Just wholesome, tasty ingredients dogs love. | Suitable for sensitive pooches Our hypoallergenic dog food has been specially formulated to avoid ingredients that are commonly known to cause allergies and intolerances – foods such as beef, wheat, soya and dairy, so it’s suitable for dogs with sensitive tummies. |
